Why mobile website?
Your website is more like your supermarket while the mobile website is your 7-Eleven. People have a different agenda in mind when they are surfing on their mobile device. Whether they’re looking for a menu and location for a place to eat or checking out a deal their friend just mentioned, a mobile websites could help them find that information quickly from their phone.
Mobile websites structures the information layout differently, pages are designed to fit on mobile screens, pictures and graphics are optimized to load fast on the go. The bottom line, you’ll have better mobile user engagement and avoid losing a potential customers because people lose patients or interests browsing on mobile phone.